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Our garments are 100% handwoven. A handloom is a device used to weave fabrics manually, without using electricity. Two sets of yarn - warp and weft are interlaced to make fabric. The word 'handloom' is also used to identify fabrics made on a handloom. These fabrics carry the spirit of the weavers, their personalities and stories.
The beauty of 'handmade' is that no two garments are exactly alike and there will always be subtle imperfections. This is intrinsic to the process and this rawness we love!
Handloom weaving is the second biggest source of employment in rural India after farming but the numbers are dwindling fast
Smaller carbon footprint
Handloom production is done in small batches, is eco-friendly and has a small carbon footprint
Handwoven fabrics are known to be breathable and supple and thus amazing to wear in all seasons
Family & community
Usually the entire family is involved in the activities required to make the fabric. The loom is an integral part of the home & the expertise of fabric making is passed down from generation to generation.
Our clothing is made with cotton and/or linen. We strive to use organic (non-GMO) cotton. 96% of cotton grown in India is not organic & the seed market is controlled by GMO companies. NGOs are encouraging farmers to grow now hard-to-find indigenous varieties of cotton.
Organic cotton is better adapted to local conditions, less intrusive, more resistant to harsh weather conditions, healthier for the soil & encourages biodiversity
Better for the skin
Organic cotton is gentler & softer on the skin whereas non-organic cotton may cause skin irritation
Less dependence on irrigation
GMO varieties need water on a strict schedule but most farmers can’t afford irrigation & rely on unpredictable rains. Organic cotton is rain-fed and so is less dependent on irrigation & groundwater.
Organic seeds are renewable
Farmers can save organic seeds & replant them whereas GMO seeds cannot be replanted so the farmer has to buy them from the seed companies each year
No chemical fertilizers, pesticides
GMO seeds require harmful fertilizers & pesticides (often sold by the seed companies themselves) that contaminate water supplies, harm the soil and the farmer’s health