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illustration of a man weaving on a handloom

Our garments are 100% handwoven. A handloom is a device used to weave fabrics manually, without using electricity. Two sets of yarn - warp and weft are interlaced to make fabric. The word 'handloom' is also used to identify fabrics made on a handloom. These fabrics carry the spirit of the weavers, their personalities and stories.

Family & community

Family & community

Usually the entire family is involved in the activities required to make the fabric. The loom is an integral part of the home & the expertise of fabric making is passed down from generation to generation.

Breathable fabrics

Breathable fabrics

Handwoven fabrics are known to be breathable and supple and thus amazing to wear in all seasons

Smaller carbon footprint

Smaller carbon footprint

Handloom production is done in small batches, is eco-friendly and has a small carbon footprint

Employment generation

Employment generation

Handloom weaving is the second biggest source of employment in rural India after farming but the numbers are dwindling fast

Uniquely charming

Uniquely charming

The beauty of 'handmade' is that no two garments are exactly alike and there will always be subtle imperfections. This is intrinsic to the process and this rawness we love!

illustration of woman picking cotton

Our clothing is made with cotton and/or linen. We strive to use organic (non-GMO) cotton. 96% of cotton grown in India is not organic & the seed market is controlled by GMO companies. NGOs are encouraging farmers to grow now hard-to-find indigenous varieties of cotton.

Organic seeds are renewable

Organic seeds are renewable

Farmers can save organic seeds & replant them whereas GMO seeds cannot be replanted so the farmer has to buy them from the seed companies each year

No chemical fertilizers, pesticides

No chemical fertilizers, pesticides

GMO seeds require harmful fertilizers & pesticides (often sold by the seed companies themselves) that contaminate water supplies, harm the soil and the farmer’s health

Less dependence on irrigation

Less dependence on irrigation

GMO varieties need water on a strict schedule but most farmers can’t afford irrigation & rely on unpredictable rains. Organic cotton is rain-fed and so is less dependent on irrigation & groundwater.

Greater biodiversity

Greater biodiversity

Organic cotton is better adapted to local conditions, less intrusive, more resistant to harsh weather conditions, healthier for the soil & encourages biodiversity

Better for the skin

Better for the skin

Organic cotton is gentler & softer on the skin whereas non-organic cotton may cause skin irritation